User Testing Archives - Sagi & Co. /tag/user-testing/ Strategy & Design Firm Fri, 02 May 2025 01:39:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 /wp-content/uploads/2024/05/cropped-ICON-32x32.png User Testing Archives - Sagi & Co. /tag/user-testing/ 32 32 HOT Telecom /hot/ Wed, 25 Oct 2023 10:55:44 +0000 https://pixelpiernyc.vamtam.com/?p=10794 Challenge HOT, a leading provider of television services, wanted to enhance their user interface and user experience while also creating compelling marketing videos to attract new customers. As part of the rebranding of HOT our goal was to create a flawless digital customer experience to expand the brand into digital screens and to create the...

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Challenge

HOT, a leading provider of television services, wanted to enhance their user interface and user experience while also creating compelling marketing videos to attract new customers.

As part of the rebranding of HOT our goal was to create a flawless digital customer experience to expand the brand into digital screens and to create the ultimate UI&UX Designs. As well as creating brand videos of HOT’s new product and initaives includes HOT ONE (with Gal Gadot ad) HOT ENERGY, HOT REMOTE, HOT VOD and many more. 

Goal

To create a flawless digital customer experience to expand the brand into digital screens

The objective was to design an intuitive and visually appealing UI/UX for HOT’s VOD platform, ensuring seamless navigation and an engaging user experience. Additionally, the aim was to produce high-quality marketing videos that effectively communicated the platform’s unique features and benefits.

Result

A remarkable brand experience experience with increase in customer satisfaction and increase in engagements.

A super successful and total remaster experience to HOT’s VOD design, resulting in a major increase in user engagement and a boost in new subscriptions. The marketing videos garnered widespread acclaim, driving significant traffic to the platform.

Creating a flawless digital customer experience for day to day interactions

Creating a flawless digital customer experience for day to day interactions

Next project

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TYPE5 /type5/ Sat, 21 Oct 2023 10:30:28 +0000 https://pixelpiernyc.vamtam.com/?p=484 Branding for a space tech venture capital

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Space Tech Venture Capital

Client
TYPE5 Venture Capital
Challenge

Create a new and futuristic brand for a the 1st venture capital focused on Space technologies

As the space tech industry accelerates and generational shifts redefine investor expectations, for a new venture capital firm we saw an urgent need to craft a brand that speaks to the future.
To engage a younger, innovation-driven audience and stand out in an increasingly competitive market, we led a full-scale branding initiative. From visual identity and tone of voice to the deeper architecture of the brand experience, every element was reimagined to reflect bold thinking, trust in the unknown, and a belief in the transformative power of space exploration.

Goal

To position the new venture capital firm as a visionary force within the emerging space tech ecosystem. The objective: craft a bold, credible brand that inspires trust among global investors, resonates with next-gen founders, and sets the stage for long-term industry leadership.

This wasn’t just about looking modern — it was about building meaning. The challenge was to create a brand identity that could bridge technical innovation with human ambition, speak to both seasoned investors and ambitious startups, and signal that TYPE5 wasn’t just entering the space — it was defining it.

Result

The launch of TYPE5 redefined what a venture capital brand could be in space tech. From the monumental 2-meter human-sized TYPE5 logo statue, to the globally acclaimed Space Tech Summit and the prestigious TYPE5 Awards, the brand transcended traditional VC positioning. It became a cultural signal. Within months, TYPE5 emerged as the most dominant player in the sector—drawing investment interest and strategic partnerships from the USA, Switzerland, UAE, and Israel.

The brand became more than a firm — it became a movement. By creating experiences and moments that blended awe, authority, and aspiration, TYPE5 didn’t just gain visibility. It earned relevance. Today, it stands at the center of the global space tech conversation, setting the tone for what comes next.

It's not about the technology, It's about the Strategy.

It's not about the technology, It's about the Strategy.

Next project

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